Why Solo Lawyers Need Convertkit
If you’ve ever wanted your small law practice to reach a huge audience, then this blog post is for you. In the world of social media algorithms and endless scrolling, Converkit is an essential tool for Louisiana lawyers to connect with a broader audience for the long haul.
As you might have guessed, lawyers and legal topics don’t usually trend on social media platforms.
Whether you’re willing to dance and create meme-able content or not, social media is a massive challenge to any solo lawyer trying to connect with their ideal clientele in a sea of algorithms and clickbait.
I don’t know about you, but I would rather not lip-sync or dance for views on social media.
That’s not to say I can’t cut a rug or that I haven’t been known to belt a karaoke song or two when the feeling gets me. But, when content disappears from constantly refreshing feeds after mere hours, my energy is best used for other things. And, realistically, estate planning is not a trending topic across platforms, no matter how hard I play the game.
As it turns out, there is another way to connect with a broad audience and vet potential clients - no matter where they are in their journey to your services.
With Addie Prewitt Law, I aim to break through the gatekeeping that is estate planning. I want anyone and everyone seeking information about estate planning to find answers when they search for them. When you come to my site, I want there to be as much digestible and accessible information as anyone could hope for.
This is why I write a weekly blog and publish a newsletter stuffed to the gills with estate planning information that’s actually useful.
Convertkit is the best program for any lawyer out there looking to connect with people who are seeking answers.
So, let’s talk about Convertkit and why you should start your newsletter immediately.
In my last blog post, I discussed Calendly.
I talked about how it’s the #1 tool I rely on to automate and grow my solo estate planning law firm.
I couldn’t do this without Calendly. Read more about that here.
Because I have tools like Calendly in place, I am able to focus on and invest in other parts of my business.
Mainly, in marketing and outreach to new and returning clients.
If I spent the time it takes to go back and forth in emailing, trying to schedule meetings via email the old-fashioned way - it would be impossible to do what it takes to get my services in the view of those looking for an estate plan that designed for them and their families.
Additionally, this might not come as a surprise to many of you, but estate planning isn’t exactly a trending topic across social media platforms.
After months of work and tons of maintenance (that I definitely outsource), I have reached nearly 2000 followers on Instagram.
While this is no small feat and I value the outsourced labor that is necessary for building a social media presence, this is not the main source of incoming clients to Addie Prewitt Law.
Rather, social media serves as a supplemental platform for me to share essential estate planning facts that I believe all Louisianans should know. It’s also a great way to stay in touch with other estate planning lawyers and small business owners in my community.
Bottom line: I want to talk to Louisiana professionals about estate planning. Whether they’re just starting the work or have reached an obstacle in their estate planning process, I want to be a resource for anyone in Louisiana to get their estate plan done.
If you’re looking for a sign or a nudge in the direction of starting your own business, then here’s one you can use. I encourage everyone who is even remotely interested in doing their own thing to read this blog, subscribe to my newsletter, and be on the lookout for upcoming webinars geared toward you, my fellow solo lawyer.
If you want to talk about starting your own estate planning practice in Louisiana, let’s talk.
Want to get started on your estate plan without all the paperwork?
Download the free Will in a Weekend Worksheet now
to hand write a Louisiana will in the time it takes you to go to the grocery store this weekend.
This is where Convertkit comes in.
Convertkit is an incredible marketing tool that helps me connect with all kinds of people looking for different aspects of my estate planning services.
If you’re running a solo law firm in Louisiana, then you need to invest in a program that helps you stay in contact with your audience, made up of clients, potential clients, and those just interested in learning more about what you offer.
Convertkit is the most recommended tool for newsletter creation and audience building across the board.
When I was first starting out, taking notes and inspiration from other lawyers with successful newsletters and sales resources, I noticed that almost everyone was using Convertkit.
Now that I’ve been using it for a couple of years, I see why. Here are my favorite things about Convertkit (and how they can help you solo law firm immediately.)
Newsletter Creation.
Automation + Audience Segments
Easy to Use + Great Price
Creation of additional Revenue Streams
Convertkit is perfect for creating your newsletter.
Each week, I deliver a newsletter to Addie Prewitt Law subscribers. In this newsletter, I discuss various topics specific to Louisiana estate planning. But, I also give updates about my life and new directions for my solo practice.
Essentially, I define terms, outline common errors, update with the latest legislation, and even offer exclusive materials that I think would help anyone on their journey to a well-planned estate.
What’s great about a newsletter is that I get to keep in touch with people who are interested in estate planning regardless of where they are in their journey.
So, if they’re ready to get their shit done in a couple of weeks or are still a year out from booking a lawyer to help them along, my newsletter keeps me top of mind.
It’s a great way to stay informed without being bombarded with generalized information that doesn’t apply to you, where you live, or what you’re interested in.
The Addie Prewitt Law newsletter allows me to be specific by bringing topics that apply to those seeking my services and what I can do specifically for them. With a tool like Convertkit, I’m able to seek feedback from my subscribers and further specify the offerings I provide in my law firm and in the newsletter itself.
“But, Addie, I don’t want to annoy potential clients with unwanted emails filling their inboxes!”
First, of all - I hear you! No one wants to be another spammy email that gets left unread.
But, I promise you, if you focus on giving quality content to those who are genuinely interested, you will be far from spam. In fact, you might just be a highly-valued resource for those who really need your help.
For lawyers looking to amplify the important moves they make, Convertkit is key to leveraging simple marketing moves into a full-fledged strategy.
When well executed, Convertkit can turn your one-lawyer team into a full marketing apparatus.
If you want to learn the 5 easy steps to creating your own valid handwritten will in Louisiana, then this FREE step-by-step is for you.
It’s not just a preference thing, Convertkit has data to back it up.
Did you know that on average, social media converts about .02% - .08% of followers into paying customers? And that’s in the lifetime of your social media account.
This means that if you have 2000 followers, you’re looking at a conversion total that you can count on your fingers and toes.
However, on average, a newsletter on Convertkit can yield an average of 1.6% - 3.5% conversion rate with each product or service launch.
I don’t know about you, but I like the one with a better chance of turning audience members into clients.
A big way that newsletters accomplish this is due to the direct relationship you can build with someone who is interested in your offer.
Meaning, your newsletter should be specifically designed to speak to those people who are somewhere between newly interested in estate planning and ready to hire you right then.
Get your estate plan done now, and get back to living life.
2. Courses / Products
When you’re a lawyer with a solo practice, it’s important to maximize effort and expand the possibility of revenue opportunities.
A foundational principle of Addie Prewitt Law is making all things Louisiana estate planning accessible to anyone seeking information.
There are tons of really good estate planning lawyers out there. There are as many differences as there are similarities between everyone practicing law. Not every lawyer is going to be a good fit for every client. It’s my job to make sure potential clients relate to me, making me the obvious choice for those who are a good fit.
There’s only one Addie Prewitt and there’s only one Addie Prewitt Law. I want people to know exactly what sets me apart and how I can help them specifically.
I create estate plans for Louisiana professionals who want to get their shit done, so they can go back to living their lives.
Because I want to educate people, regardless of their client status, I have created courses and products using Convertkit.
Using Convertkit, I recently launched my first estate planning template called Will in a Weekend.
This is a free step-by-step guide providing simple instructions on how to handwrite your own will in Louisiana.
As an exclusive to those who download Will in a Weekend, a bonus meeting is available at a discounted rate. Because Calendly makes it possible to create various meeting types, I was able to create a complete automation in Convertkit for my Will in a Weekend-ers to book a 20-minute meeting with me to review their will work.
This meeting is only available for those who download Will in a Weekend, and is set up within Convertkit with its own integrations and automations that make it easy for everyone to schedule and get their shit done.
So far, I’ve received very positive feedback from those who have downloaded the template and booked their exclusive meeting with me. I’ve gotten the chance to meet potential clients who otherwise wouldn’t have had an entry point into my services. Will in a Weekend is especially helpful for folks in their 30s and early 40s who need a will, but want a bit more time before creating their full-fledged estate plan.
Convertkit allows me to reach a larger audience and stay in touch with interested people, no matter where they are in their estate planning journey.
Because I automated the old-fashioned scheduling email volley using Calendly, I was able to invest in someone who can set these automated systems up for me in Convertkit.
Utilizing Convertkit has created additional tools for more clients and multiple revenue streams for my solo law firm.
3. Webinars
Even though you’ve created an incredibly valuable newsletter. You pay attention to questions clients ask and only send essential emails, constantly monitoring responses and making adjustments accordingly.
But, no matter what you do, there are people who simply do not want to have newsletters in their inboxes. Same thing with courses or additional resources you offer, no matter how jam-packed with free information they are.
However, these people might still be seeking the services you provide. With Convertkit, you can still reach them.
This is where webinars come in.
I can reach even more people by providing recorded or live webinars specific to topics my audience wants to know about.
My job is to provide valuable estate planning services to my fellow Louisianans. My focus is not to drive up subscriber numbers no matter what. Instead, my focus is on providing as much information as possible to those seeking it. So, it’s cool if you don’t want a newsletter. It’s also cool if you don’t want to take a course (not everyone is a super nerd like me, and that’s very okay.)
But, some folks would still benefit from watching a recorded video of me discussing important information they need. Hell, you can even watch it at double speed and save yourself some time.
When it comes to curating webinars for those folks looking for information in this specific way, I utilize my newsletter. I often seek feedback from my audience.
I ask questions like:
What are you interested in?
What do you want to know more about?
What about estate planning confuses you?
What has held you back from creating your estate plan?
What would make you create your estate plan today - what would make it easy?
From these topics, I am able to create resources and even webinars that directly provide solutions to this audience.
Some upcoming topics I’m working on:
Estate planning for restauranteurs
Estate planning 101 - learn the basics today
Estate planning for 30-somethings, 40-somethings, and 50-somethings (what to do now, no matter when you start.)
From a small business owner's perspective, this helps me talk to potential clients and better cater my services to them. After all, estate planning is for everybody. It’s more important to get valuable information out there, and let those who connect with me find me with ease.
If you’re looking to handwrite your own will, then sign up to get my free Will in a Weekend Worksheet instantly.
Why not use Flodesk or MailChimp?
I think that the answer to this question really depends on what you’re looking for.
With Flodesk, you can create some truly beautiful emails. Same with MailChimp - it’s sort of easy to use and can help your business grow like many of its competitors.
But, did you know that Convertkit has better deliverability stats than both Flodesk and MailChimp? Meaning it’s more likely that an email sent via Convertkit will actually show up in an inbox instead of a spam folder.
Imagine spending all this time and energy on a valuable newsletter, just for it to be sent directly to someone’s spam folder.
With Convertkit, you’re using a program that focuses on your emails actually showing up.
While Flodesk is highly customizable, Convertkit provides customizing features along with products, courses, and highly automatable systems.
Plan Today for Peace of Mind Tomorrow
Convertkit is a force to be reckoned with.
As far as solo lawyers and burgeoning small law firms go, Convertkit is a great and necessary tool that should be secured immediately.
It is essential that you leverage your energy into sales tools that will actually, er, convert.
Convertkit allows you to build an audience that will stick with you for the long haul. With automations, integrations, and the ability to customize your audience, you don’t have to worry about overburdening anyone subscribing to your newsletters or opting into your valuable offers.
With a little bit of elbow grease, you can create an automated system of multiple revenue streams that can boost your small business income in a more-than-noticeable way.
It is because of tools like Convertkit that I have been able to grow my own estate planning business to what it is today.
I have been able to outsource higher-level projects that have led to more satisfied clients, multiple revenue streams, and advanced marketing strategies that amplify every move that I make.
Check out Convertkit today, and let me know what you think.
If you’re looking for help setting up your solo law firm, subscribe to my newsletter here. I’ll send you tips and exclusive tools that will help you be your own boss and live the life you want.
If you’re looking for someone to set up systems like Convertkit for your solo law firm, check out my virtual assistant and get in touch with them here. Yes, they can even build a pretty badass Squarespace website for you, too!
Happy Planning!
Take Care,
Addie
Create an estate plan that’s right for you - right now!
FAQ
Q: Do you prefer Convertkit over Flodesk or MailChimp?
A: YES!
With Flodesk, you can create some truly beautiful emails. Same with MailChimp - it’s sort of easy to use and can help your business grow like many of its competitors.
But, did you know that Convertkit has better deliverability stats than both Flodesk and MailChimp? Meaning it’s more likely that an email sent via Convertkit will actually show up in an inbox instead of a spam folder.
Imagine spending all this time and energy on a valuable newsletter, just for it to be sent directly to someone’s spam folder.
Q: Is Convertkit free?
A: It can be!
Check out Convertkit’s prices here.
Starting out on the free plan is a great way to poke around and see what this platform has to offer. If you want to get the most out of Convertkit, especially as a solo lawyer with your own practice, I highly recommend the Creator plan. This will give you the automations and integration capability that will have the biggest impact on your small business.
Q: How do I know if Convertkit can integrate with the programs I use?
A: Convertkit has tons of integrations. Check out the full list of integrations here on Convertkit’s website.
Some Convertkit integrations I use:
Squarespace
Microsoft Outlook (email and calendar)
Calendly
Zapier
Q: Which documents will I likely need to create a complete estate plan?
A: It can vary from client to client, but generally, folks looking to make an estate plan can count on needing some, if not all, of the following documents:
Last will and testament
Living trust
Beneficiary designations
Financial power of attorney
Advance healthcare directive/healthcare power of attorney
Insurance policies (health, life, car, home, etc.)
Titles and property deeds (car, home, boat, rental property)
Proof of identity (social security card, prenup agreement, birth/marriage/divorce certificates, etc)
Digital logins and passwords (yes, all of them)
Funerary instructions (although I believe these should be given directly to your loved ones prior to your death.)
Take a look behind the legal curtain.
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Take a deeper dive into Lousiana estate planning with more posts by Addie Prewitt Law:
It’s important to me to make Louisiana estate planning as simple as possible.
You can create a last will and testament, sign a power of attorney, and even write down your final wishes. But, if you don’t approach your estate plan with a big picture strategy, you might just miss the mark when it comes to creating the best estate plan for you and your family.
The first step of any estate plan is knowing you have to put one in place. So, since you’re here, you’ve already done the first (and probably the most important) step.